- 公司名称：上海宜家家居有限公司
- 职位类别：其它相关职位
- 招聘人数：1人
- 学历要求：不限
- 工作经验：应届毕业生
- 年龄要求：22岁以上
- 性别要求：不限
- 工作地区：上海-上海
- 截止时间：2025-3-21
- 联 系 人：无
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职位描述：
职位描述: PurposeRetainingexistingcustomeronlycosts1/5ofgaininganewcustomer.ThebigtaskforIKEAFAMILYistorecruit,retainanddevelopexistingcustomerssothatwedrivebusinessgrowthinacostefficientway.SoIKEAFAMILYisthegreatlocaltoolforthestoretogeneratequalityvisitationandsellmoreofthetotalIKEArange.ThestoreFAMILYmgrwillmaximizecontributionofthisloyaltyprogramtosupportthestoretoachieveitsgoals.ThispersonwillalsocontributetonationalFAMILYstrategyandinvestmentplantosecurebestROI.MandateStoreFAMILYmgrisacrucialmemberinLMfunction.Torecruit,retainanddeveloptheexistingcustomersinthemarket.ToinfluencethestoreSSGandcommercialgroup,collaboration,generatebuy-intomaximizethecontributionofFAMILYinthemarket.TostrengthenFAMILYinternalcommunicationamongco-workersandacrossthestore.MainResponsibilitiesandDutiesRecruitmembersandidentifymembers？DutyOne:ConvertasmanyvisitorsaspossibletobemembersbycommunicatingmemberbenefitsintheFAMILYshopandaroundthestoreoneachstoretouchpointandengagethewholestoretomaximizerecruitment？DutyTwo:collaboratewithcommercialteamtoidentifyrightFAMILYofferstorecruitandidentifymoremembersBuildrichknowledgeaboutmembers？DutyOne:ConstantlygaincustomerinsightthroughMDB(marketingdatabase),memberpanelandotherintegratedresearchresources？DutyTwo:ReactonanalysisresultandsharetothestoreandmgtteamDeliverrelevantcommunicationtoactivatemembersanddrivetraffic？DutyOne:BasedoncustomerinsightfromdatabaseandstorecommercialcalendartoformulatelocalFAMILYcommunicationplan,developsegmentationstoincreaserelevancy.？DutyTwo:Securequalityexecution.Measurementandtracking？DutyOne:Continuouslyimproveandoptimizecampaignplanningbyimplementingmeasurementandtrackingtools？DutyTwo:FollowuponROIforallcampaignsandsharethelearningtothestoreBudgetplanningandcontrolling？DutyOne:ForecastFAMILYcommunicationbudgetandhavethesenseofintegrationofPR,webandresearchtomaximizeuseofLMbudget？DutyTwo:SafeguardthecentralinvestmentinlocalmarketInternalcommunicationandinfluencingDutyOne:InfluencethestoreSSGandcommercialgroup,collaboration,generatebuy-intomaximizethecontributionofFAMILYtosupportIKEApositioningandgrowthinthemarket.DutyTwo:Strengtheninternalcommunicationamongco-workerstoincreaseunderstandingofIKEAFAMILYandprofileFAMILYasthegreatlocaltooltosupportIKEApositioningandgrowth. Requirement Knowledge AstrongunderstandingoftheIKEAConceptAnambassadoroftheIKEAValuesMarketingtheIKEAWay,Management&LeadershipRichlocalmarketknowledgeandcustomerinsightKnowledgeofrelationshipmarketing&marketingdatabase(MDB) Motivation IKEAvisionandbusiness/HRideaPassionforimprovinglifeathomeandLearning!PassionforretailindustryEnergyonbuildingstrongIKEAbrandinlocalmarketWorkingwithpeopleandinfluencetheorganization,collaboration,generatebuy-inandsupporttheIKEApositioningandgrowthinthelocalmarket Capability AbletothinkstrategicallyandformulatelocalactionplanAbletoinfluencepeople,collaboration,generatebuy-inAbletoformstrongworkingrelationshipswithalllevelsofmanagementinthestoreHavehighlyeffectiveandcreativewrittenandverbalcommunicationskills.SecuregoodbrandidentifyincommunicatingwithmembersAbletoanalysefromMDBandformulatetheconclusionDrivetraffictolocalstore
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